Social media is a phrase that has evolved to encompass the numerous sites that people are using to share opinions, media and information with each other online. Typical social media properties include bookmarking sites such as del.icio.us and backflip, tag engines like technorati, collaborative directories such as Wikipedia and other high profile sharing sites like YouTube and MySpace.

Social media sites allow content and information to be submitted, collated, classified and rated by users and interest groups rather than by search engines or other non-interactive sources. In some respects the social media sites act as community organised search engines.

The social media phenomenon offers the marketer a new online channel through which to create brand and product awareness online. It also offers an opportunity to enhance natural search positioning in the major search engines as websites that have high exposure amongst social media platforms often perform well in the natural search listings of the search engines. The search engines are clearly being influenced to a certain degree by the social media platforms.

Turismotec builds social media campaigns for our clients which are designed to achieve the following 3 key objectives;

1. enhance brand and product awareness amongst online interest groups.
   
   
2. generate additional qualified visitor traffic to client’s website.
   
   
3. Improve the natural search positioning of the client’s website in the major search engines.