Organic, local and paid search channels are still the most important source of new sales leads for most small businesses today. Turismotec can help you generate new customers for your business by being found for the right search queries on the top engines like Google, Bing and Yahoo.
Search marketing in all its different forms cannot be ignored by any travel business that is serious about online marketing. Despite the massive impact of social media sites on the way that we all connect and interact online, search engines, and particularly Google, are still the preferred way of finding products and services online for most people today and this is unlikely to change in the near future
There are 3 key areas of search that can be utilised by small businesses to generate leads and sales and each has its own different strengths and attributes;
Organic Search – Traffic from major search engines like Google, Bing and Yahoo can provide a major source of sales leads and Turismotec can help ensure that your business gets the maximum return from this sales channel. We will ensure that your website is easily found and indexed by the search engines and fully optimised to get the best exposure for your products and services.
Local Search – The local search space is a highly effective tool for small businesses, enabling them to compete with brands on the 1st page of search engines like Google. Turismotec can help businesses that offer a local service or where a location is a key element of their marketing (e.g. hotels, restaurants) to generate leads from all aspects of local search including Google Places and Google Maps, as well as major local directories such as ThomsonLocal, Yell and BT.
Paid Search – Pay Per Click marketing has been around for a long time now but has evolved over the years into a highly advanced search based marketing channel. PPC services such as Google Adwords, Bing Ads and Facebook Ads are ideal tools for boosting search presence for hard to rank for phrases as well as offering a platform to publicise short term promotions like late offers and seasonal deals. Turismotec has years of experience of maximising our clients returns from targeted PPC campaigns and we can do the same for your business.
If you would like to find out more about how Turismotec can integrate search marketing campaigns into your online marketing plan just call us on 020 8133 4459 or contact us here.