With annual mobile phone sales predicted to hit 1 billion by 2009, travel companies cannot afford to ignore the e-commerce and marketing potential of this platform. There are already 4 times as many internet-enabled phones in the world than there are PC’s.

According to Dotmobi, one third of the global population are connected via mobile phones today and approximately half are expected to be using a mobile Internet phone by 2008. An IPSOS survey suggests that 29% of mobile phone users in the UK searched for news and information on their handset during 2005.

Some larger travel businesses such as Cathay Pacific, Accor Hotels and KLM are already showing success with mobile technology, and one major Japanese airline generates 5% of its sales through mobiles. The mobile market will continue to evolve and become more mainstream as handsets become more internet friendly and connection speeds are increased.

Accessing the mobile search market is now straightforward with both Google and Yahoo offering the ability to place text ads on their mobile web search engines. In addition, mobile websites can be optimised for high visibility in the natural search results of the mobile websites.

Turismotec create and manage comprehensive and highly effective mobile website search marketing campaigns which include the following;

1. mobile compliant website design and development.
   
   
2. mobi domain registration.
   
   
3. managed PPC campaigns in the major mobile search engines (e.g. Google, Yahoo, Admob).
   
   
4. search engine optimisation for high natural positioning in mobile search databases (e.g. Google).
   
   
5. mobile sitemap creation and submission.